Cultivating Social Media Growth
Adapted from an article originally published in Local Connections Halifax.
“The law of harvest is to reap more than you sow. Sow an act, and you reap a habit. Sow a habit and you reap a character. Sow a character and you reap a destiny.” –James Allen
Autumn is here, and with it comes the Harvest, a time to reap the rewards of the efforts we have put forth all year. We have cultivated the land, planted our seeds, fertilized them, watered them and eliminated weeds and other threats that might cause harm.
Now, we gather berries from wild bushes, pick apples from their trees, carefully select pumpkins ripe for carving into jack-o-lanterns and harvest the multitude of crops that have been planted across the region.
In the years of our forefathers, that would be all for another year. With the advancement of technology, however, the cycle of planting and harvesting can now be repeated in various ways and locations throughout the year.
This is much as it is with social media. It’s not a one-time event but a continual process that generates the deep and meaningful results that can come with connecting online.
First, we must cultivate the ground. We setup what is necessary to engage. We create our Facebook and Instagram pages, Twitter and LinkedIn profiles, Pinterest boards and more. We add pictures, descriptions about ourselves and website links.
Do we leave it at that? Certainly not. Cultivating alone does nothing.
So, we plant. We join groups, add friends, follow, like, connect. We post content that offers value to our fans and followers.
Then we sit back and wait for our return on investment. Right?
Without tending to the seeds we have planted, many if not all will die, and then it will all have been for naught.
So, we engage. This, truly, is where the magic happens.
We send messages to our friends. We respond to people’s posts. We comment. We like. We favorite. We reply. We retweet. And we keep doing it…over and over again.
Then, after many months of engaging, our harvest comes in the form of true friends, new business partners, loyal customers and more. And that is just the beginning.
As new online platforms emerge, we cultivate them. We continuously plant new seeds as we make more connections, and we consistently tend to our garden as we engage. As we do, each harvest becomes more bountiful, and the rewards are truly limitless.
Through social networking we do, indeed, sow our character.
And now…our destiny awaits.